Course description

This online course takes you on a journey to discover the benefits of the Business Model Canvas (BMC), a powerful tool useful for crafting well-being tourism offers. The BMC helps you to understand and define the different aspects of your business, enabling a more focused and thoughtful approach to creating your tourism offers.

Tailored for entrepreneurs and those aspiring to venture into the well-being tourism sector, this course illuminates the practical applications of BMC to refine and optimise your business strategies.