EUniWell Open Lecture Series: The role of science communication in the medical field
Lecturer: Dr. Imre Varjú
Related EUniWell Arena: 1) Health and Well-being
About this lecture:
“Growing new skills: the role of science communication in the medical field”
While there is no shortage of academic excellence across the globe, there is an ever-widening gap of understanding between scientists and the general public. This phenomenon has been exposed lately during the COVID-19 pandemic, showing that even leading public health authorities fell short of translating the complex science of the viral infection into an effective public-facing communication of health risks.
On top, we live in an era where misinformation and science denial are on the rise yet again, causing much noise in the conversation and blurring the lines between credible and non-credible information.
In face of the impending pandemics, natural disasters, effects of climate change, and much more, there is a need for methods that close the gap between science and lay audiences. The lecture will focus on the emerging field of Science Communication and will showcase a variety of tools that today’s scientist and medical professionals can leverage to increase the impact of their work and contribute to the public good more efficiently.
About the lecturer:
Imre Varju MD, PhD, MPH is a Health Communications Specialist with a background that spans medical research, public health, and healthcare advertising. He is passionate about finding ways to communicate complex health sciences in a widely understandable way. He is VP, Director, Learning Strategy at YuzuYello, a Manhattan-based healthcare advertising agency; advisor to the Institute for Technology and Global Health, a consultant for public health organizations, Senior Lecturer at Semmelweis University, and Science Communication Lead at EUniWell’s Science Communication Working Group. He obtained his MD and PhD in Molecular Medicine at Semmelweis University, completed postdoctoral trainings at the National Institute for Biological Standards and Control, UK, the Hungarian Academy of Sciences, and at Harvard Medical School as a Fulbright Visiting Scholar. He earned his Master of Public Health degree at Columbia University, New York, with a certificate in Health Communication and a Certified Health Education Specialist certification.