Strategic Business Toolkit

Learn basic management skills to pursue your business idea!

General Information

Host university
University of Cologne
Teacher, lecturer
Gateway Excellence Start-up Center
Topic
Transversal
Target group
Bachelor's
Teaching format
Online self-study
Teaching language
English
Dates
Open Access
Academic year
2025-2026
ECTS

Course description

This online training is targeted at Bachelor students of all disciplines to provide basic management skills. Participants will learn management tools for developing a business idea and business model, developing a corporate strategy, the basics of marketing, financing and operationalization, and the conception of a company.

In addition to theoretical explanations, the focus of the training is on the practical application of the management tools. The instructor will first demonstrate the practical application using her own business idea. Participants will then follow the example and design their own startup using the exercises in the Strategic Business Toolkit.

The training supports students in launching their own business idea.

Schedule

Open access: click here to download the learning resources.

Online self-study: learners are free to download the materials and progress at their own pace.

Requirements

None.